(Belgium) Zippers and buttons make garment recycling and reuse complicated, as the removal of such details calls for manual assistance, making the process both costly and time consuming. resortecs® dissolvable stitching thread and heat-dismountable rivets makes for easy disassembly, recycling and reuse of textile products at an industrial-scale.
Meet our 2020 Reimagine Fashion Semi-Finalists here!
(ITALY) Material innovation by focusing on finding more sustainable components to create vegan leather. ALMA looks to further enhance the features of the current apple leather and create an algae based leather alternative, the first material of its kind. It offers a sustainable alternative to leather and commonly used plastic based leather alternatives, by replacing fossil fuel for algae based material.
BYBROWN’s Transposable Circular Raincoat
(Netherlands) BYBROWN’s Transposable Circular Raincoat is durable, recyclable and rentable. BYBROWN utilizes their product and platform to recondition relationships to clothes by ending the second-hand stigma, overhauling consumption behaviour and enabling cross-industry collaboration with the travel industry.
(Romania) ChoozFit offers digital fashion brands a proprietary outfit recommendation engine, helping their clients make more sustainable fashion choices, based on machine learning and artificial intelligence algorithms that combines fashion rules from fashion stylists with personal characteristics of each shopper, such as eye and hair colour, body shape, style and personal preferences.
(Romania) WhyWeCraft: Cultural Sustainability in Fashion objective is to prevent mindless textile and garment consumption in the EU and revive the heritage of European textile crafts by integrating traditional craftsmanship in the contemporary fashion development process and stimulate artisan-designer collaborations.
(Germany) Dyeluxe offers a chemical detox for your wardrobe by providing natural textile colours derived from food by-products sourced locally from juice producing companies in Berlin. This is a game-changer for sustainable textile dyes, an eco-innovation that can fulfill the same function as existing natural dyes, but with lesser environmental impact in terms of chemical use and land use.
(Italy) Edith is a personal stylist in your pocket, an App that wants to impact and change the consumerist behaviour of the everyday person by acting as a closet organizer and optimising the usage of your wardrobe. Edith’s goal is to help users feel more satisfied with the clothing they already own and lower their incentive to buy new things.
(France) Fairbrics’ breakthrough technology will make it possible to reach a truly circular economy for the textile industry by converting cheap and harmful CO2 that is emitted throughout the fabric manufacturing process into new synthetic fabrics, such as polyester yarns.
Fluid Fashion Realities
(Spain) Fluid Fashion Realities’ futuristic approach looks to tackle issues faced in the fashion industry and revolutionize it. Instead of purchasing garments for their look and colour, the idea is to encourage Europeans to purchase clothing for its protective characteristics, reducing the amount of garments one owns, and ultimately create a system that allows users to match physical garments with digital looks.
(Germany) Hempcell wants to co-develop and commercialize European Hemp Lyocell fibres as a new, uncompromisingly sustainable alternative for the fashion industry. This method, which excels in circularity, decomposability and water usage, consists of changing the surface texture of raw materials that aren’t as soft as cotton, yet just as suitable for clothing, if not more.
(Germany) Kleiderly are inventing an innovative solution to keep clothing out of landfill and incineration by utilising textile waste and recycling it into a new, durable material which can be used to replace oil-based plastics, and turned into anything from furniture to suitcases.
(Italy) Love your Denim offers a new way to wear denim by allowing people to send their old jeans to either be repaired at a low cost or transformed into a new yarn that can be used to craft recyclable cotton sweaters and jackets.
(Spain) “MeuTeu” literally means “MineYours” and its deeper meaning is about sharing and cooperation. MeuTeu is a sustainable fashion lab that hopes to reimagine fashion by making it more inclusive by offering brands and companies a service to implement tailored co-design methodologies in their design process and create products they really need.
(Netherlands) MycoTEX develops custom-made sustainable clothing from compostable mushroom roots. MycoTEX uses a 3D production process to create seamless garments without the need to cut and sew. Their holistic approach is shortening the supply chain by cleverly combining existing elements from different industries and eliminating the need for chemicals and pesticides.
(United Kingdom) MYFACTORI is an AI driven operating system that enables on-demand apparel manufacturing by connecting manufacturers, machinery, suppliers, designers and consumers to enable production, communication, information exchange and commerce.
Novel Dyes for Water-free Dyeing of Biofibers
(Sweden) Given the enormous textile-dyeing footprint, we aim to develop fundamentally new dyes with properties enabling water-free biofiber-dyeing using only CO2. Instead of water, dyeing can be performed in supercritical fluids by combining the properties of a liquid and a gas and retain the ability to dissolve chemicals just like solvents do, and expand like a gas, readily isolated and recycled.
(Germany) RE-NT is looking ahead on how to reduce waste. Its software solution helps fashion brands become completely circular, providing quick and easy access to rent out their fashion products, track performance and submit outworn products to the right recycling company.
(United Kingdom) Post Carbon Fashion aims to lower the threshold of sustainable innovations by opening the door of research and laboratory to the public while providing the pathway to climate positivity through fashion. They provide sustainable and regenerative dyeing and coating services for textile applications through microbiological processes that are zero-waste and climate-positive.
(France) Pulp Fashion pushes the concept of ”disposable” or “planned obsolescence” fashion generated by the fashion trends of each season by offering a unique service to design and produce clothing that is disposable after a few uses, made from paper.
(Denmark) Copenhagen Fashion Week has chosen to challenge the status quo and rethink their current role in the global fashion system by turning their event into a powerful platform to push sustainability in the industry. In January 2023, they will implement minimum sustainability requirements for brands that wish to participate, thereby accelerating their sustainable transition.
(Denmark) ROND develops footwear insoles that are sweat and shock absorbent by upcycling and re-establishing fibers from discarded textiles and fashion residues into the industry cycle, in turn, creating awareness of how everyday items could be reused through sustainable connection, and reducing CO2 emissions in the fashion industry.
(Spain) Senstile reaches beyond the visual experiences of fashion with their innovative search engine that uses AI to consider the physical properties of textiles to identify, match, and compare textiles digitally, at scale with no-touch.
(Ireland) Shuffle Swaps is a location based swap-shop platform built as a “dating site” for clothes, where users swipe, match and swap with others to exchange their pre-loved clothes/accessories, continuing the circulation of items through the secondhand market, increasing choice and reducing waste.
(Croatia) Snake is a digital commerce platform which applies augmented reality and enables the development of digital fashion by changing the way fashion is consumed with the aim to reverse the trend of single-use attitude and lead to better environmental and social influence to European and global market.
(Portugal) Style Your Stay is a rental marketplace for travelers, enabling them to rent clothing, shoes and accessories from local brands at destination. Style Your Stay is a sustainable way of travelling, through a luggage-free concept, giving travelers the possibility of having their own customized fashion closet at destination, based on their requirements, needs and even personal style.
(Slovenia) Swap Shop is helping change the “fast fashion” paradigm of the fashion industry and encouraging longer wear of clothing through their swap shop platform, where durable garments are made from unswswapped clothing, turning consumers into users, and dramatically reducing textile waste.
(Portugal) Vintage for a Cause is a collaborative platform for upcycling that reuses textile waste and dead stock in the pre-consumption phase (collected and donated by textile companies and clothing brands) and empowers women over 50 by creating more learning opportunities through sewing clubs and workshops giving value to all forms of work to improve their well being and quality of life.
(Sweden) Vividye technology enables printing colours and designs on textiles, and later removing these prints in order to re-apply new ones. The Vividye platform will allow for clients to set up an in-store service where clients are able to bring back old garments and update their colour and design. The process will be sustainable in terms of resource-efficiency, and safe for both the consumer and the workers handling it.
(Romania) WasteLess Fashion is a zero-waste fashion system: designers donate fabric scraps to fashion education institutions for the production of sustainable monetization of apparel. This platform aims at changing behaviours for the better for all actors involved: designers and manufacturers, education entities and consumers, by promoting sustainability as a core value.
(Romania) WoolWays’ goal is to eliminate the wool waste in Romania by developing a system that connects local sheep farmers to the premium yarn market, both locally and across Europe. WoolWays will work closely to broker a direct relationship with the sheep farmers and buyers to develop the most efficient and socially and environmentally conscious tools regarding collecting, sheering, washing and turning the raw wool into yarn.